Gentle Readers, in my final address on what constitutes a good blog, I will briefly discuss relativity. This choice may seem obvious—of course a blog must be relative to sustain readership—but perhaps not. Would Pink is the New Blog be successful if it discussed celebrity gossip from a month ago? No. If someone in charge of writing a blog dedicated to celebrity gossip sincerely wrote, “Did you hear Brad and Jen split?” Their credibility level would be in the negatives.

There is, however, some room for a blogger to go off course in terms of relativity, but it is really only effective if it is done for comedic or satirical purposes, as with Jackie Harvey’s “Harveywood!” If “he” wants to call Pierce Brosnan, “Pierce Bronson” he can get away with it because the audience knows the blog is a satire. [Source]

Other than that a blog pertaining to pop culture should stay on top of the latest news. If George Thomas wants to write about a movie he saw last year, that’s fine, but if he wants his audience to continue reading, it would be in his best interest to discuss current affairs. His latest entry focuses on SAW II, a movie that opened last weekend. His opinion, that this is one of the worst movies ever created, may not be popular considering it was the number one movie at the box office, but that is how one stays relative. An opinion regarding a “hot topic” is pertinent in this field. [Source]